The Obama’s administration pledges to invest $150 billion in dollars over 10 years in solar power, wind power and next generation bio-fuels. The Waxman-Markey Act more commonly known as the ‘Cap and Trade Bill “ recently introduced in the House, if passed, would make available one trillion dollars in cap and trade revenue between 2012-2025 to fight climate changes. The Green economy and clean tech products and services sector is rapidly approaching a ‘tipping point’, as eco-consciousness seeps deeper into the cultural consciousness of consumers. 76% percent of Americans believe they can affect change through their purchasing power. Globally, people are paying more attention to what they buy and how it affects them and their world and consumers worldwide spent 2.3 billion on fair trade products in 2006, up 41% from the previous year. It is critical that brands adapt and project a greater degree of social and environmental responsibility in their approach to doing business.
To this end, UrbanGoGreen helps companies that are dedicated to health, sustainability and eco-awareness to:
- Increase marketing effectiveness and overall sales of thier products and services both on and off line.
- Drive qualified green and environmentally friendly consumer leads
- Deliver targeted marketing messages across various media formats
- Build brand awareness across media in the urban market
- Establish positive brand association in the new urban market with socially responsible youth, young adults, parents and professionals
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